Lithia

Launch preparation

What We Need to Build Your Managed Service Site

You do not need to write a finished website.

You provide the real information behind your business; We organize it, turns it into useful website content, and bring it back to you for approval.

1. Business, customer, and goal

Open the Business & Goals worksheet →

This becomes the foundation for your homepage, footer, calls to action, and the decisions behind every page.

  • Business name, short tagline, and a plain-language description of what you do
  • Your primary service, where you work or serve customers, and who you most want to reach
  • The main business goal for the site—calls, quote requests, bookings, visits, or something else
  • The action you want customers to take first, plus the priorities that matter most to you

2. A useful seed for each service

For each core service, send the real details rather than polished copy. A starting service seed should include:

  • The service name and a one- or two-sentence explanation in your own words
  • What is included, who it is for, typical outcomes, process, timing, pricing guidance, and service area when relevant
  • Customer questions, common concerns, promises you can honestly make, and anything the service does not include
  • The next action you want after someone understands the service—call, quote request, booking, or another path

Start with what you already have.

Lithia uses that seed to create the structured page fields: service summary and body, customer-facing headings, calls to action, page highlights, process steps, and search-ready metadata. You approve the facts and final direction before it is published.

Notes, old brochures, a current site, estimate templates, phone notes, photos, and voice memos are all useful. Short, honest answers are better than trying to make every sentence sound like marketing copy.

3. Your story, proof, and brand direction

Add your business story →  ·  Set your brand direction →

  • A short business story: why you do the work, relevant experience, credentials, specialties, and what makes your approach credible
  • Trust points: certifications, years in business, results, associations, practical differentiators, or anything customers mention positively
  • How the site should sound and feel, along with color direction, logo files, and visual references you like or dislike
  • Team details when they matter: name, role, short bio, credentials, specialties, and a good photo

4. Contact, booking, and local presence

Add your contact details →

  • Public email address, phone number, physical address or service-area wording, and business hours
  • Booking link and your preferred contact or quote-request path
  • Current website URL, Google Business Profile link, and any social profiles you want customers to find
  • Where incoming form requests should go and who is responsible for responding

5. Photos, reviews, and real customer questions

Add images and assets →  ·  Add FAQs →  ·  Add testimonials →  ·  Add team details →

  • Photos, logo files, before-and-after examples, or images of work—with a note about where each should be used
  • Photo captions, credits, and confirmation that you have permission to use the image when needed
  • Testimonials you have permission to publish, including the customer name, role or business, rating if applicable, and source
  • Frequently asked questions and your real answers—especially the questions that help someone decide whether to contact you

What Lithia handles after you send the material

Review homepage direction in the Portal →

Your raw answers are kept as the source material. Lithia builds the organized content, page structure, SEO fields, image context, and publishing-ready records from that source. You do not need to know the spreadsheet or technical workflow; you only need to review what is true, what needs changing, and what is ready to launch.

Do not send passwords in an intake form. Account access for hosting, Google, or other services is requested separately and only when it is needed for setup.

Before launch, you approve the important parts.

We confirm the business information, services, contact route, homepage direction, visual direction, forms and notification routing, service-page content, SEO baseline, and final launch decision. That keeps the site accurate without making you manage the build.

1
Business
2
Services
3
Story & brand
4
Contact
5
Last Page

1. Business, customer, and goal

Give us the working facts. Lithia turns this into clear site structure and copy after review.

Business name *
The name customers know you by. Use the public-facing business name, not a legal entity name unless that is what you use.
Tagline or short description
Optional. Use an existing tagline, or a short phrase that explains the core service.
What does the business do? *
Describe the work in plain language. A few useful facts are better than finished marketing copy.
Service area *
This means the geographic area you serve—not the type of work. Name cities, regions, or a travel radius.
Who is the right customer?
Who usually hires you, and what situation brings them here?
What should the site help do first? *
Primary action you want a visitor to take
What should a ready customer do next?

2. A useful seed for each service

Add one seed for every distinct service. These do not need to be finished copy.

3. Your story, proof, and brand direction

What should a new customer understand about your business?
This is the bigger story: why customers choose you, how you work, or what you care about.
Proof points: experience, licensing, process, guarantees, results, or differentiators
How should the site sound?
Priorities, references, or things to avoid

4. Contact, booking, and local presence

Best email for the project *
Use the email where you want site questions, drafts, and approval notes sent.
Phone
Street address, if public
Only add an address if customers should see or visit it. Service-area businesses can leave this blank.
Business hours
Current website, if any
Booking link, if any
How should new customers contact you?

5. Photos, reviews, and real customer questions

Where can we find photos, logos, or other approved assets?
Share a Drive folder, website page, social profile, or a simple note about what is available and approved to use.
Reviews, testimonials, or proof you would like us to consider
Questions customers ask before they hire you

When you send this, Lithia creates a review-pending intake in the Portal. Nothing is approved, published, or scheduled until the team reviews it with you.