Welcome
Over 7 years of experience, specializing in creating high-quality websites that prioritize both design and functionality, with a strong background in development, SEO, and client collaboration.
What I Do
I offer full-spectrum web development services, from the initial setup and hosting to custom theme creation, plugin selection, and seamless design. I’m well-versed in both the technical and creative aspects of web development, ensuring that your website is both visually appealing and optimized for performance, SEO, and user experience.
Expertise
- WordPress Development:
I am proficient in developing websites on WordPress. My goal is to ensure that your site meets the highest standards of performance and functionality, regardless of the platform. - Custom Themes & Page Builders:
Whether it’s building a custom theme from scratch using PHP or working with modern block themes, I can adapt to the needs of your project. I’m experienced with popular page builders such as Elementor, Divi, WP-Bakery, Site Origins, and Gutenberg. - Design & User Experience:
My designs are purposeful, intuitive, and tailored to enhance user experience (UX) on all devices. I ensure that websites are easy to navigate, aesthetically pleasing, and optimized for conversion. My knowledge extends to prototyping tools like Figma and Adobe XD for design mockups. - SEO & Website Optimization:
I implement SEO best practices to ensure your website performs well in search engines. From technical SEO setup to content creation, I’ll help increase your site’s visibility and drive traffic.
Collaboration
I pride myself on effective communication and collaboration throughout the development process. In my work one-on-one with clients to gather necessary assets such as text, style guides, and media. I set up collaboration tools like spreadsheets and media drives to streamline the workflow, making it easier for clients to stay involved and organized.
I’ve managed projects for various clients, setting meetings, discussing goals, and making sure that the project timeline stays on track. Clear communication, whether through Slack, email, or video calls, ensures that every client feels heard and their project needs are met.
- Ongoing Support & Content Creation: My services don’t stop once the website is live. I provide ongoing support for design, content updates, and technical troubleshooting. I also offer content creation services, including blogging, social media management, and email campaigns using tools like MailChimp and Constant Contact. I’m experienced in crafting media for campaigns, including video production. As a skilled video editor, I can handle everything from planning and storyboarding to uploading content on platforms like YouTube.
- Documentation & Training: At the conclusion of each project, I provide comprehensive documentation and video walkthroughs to ensure you’re equipped to manage your website moving forward. I also offer training to make sure you and your team are confident in handling any aspect of your site.
Technical Expertise
WordPress, Woocommerce
HTML, CSS, JavaScript
SEO strategy & website optimization
Custom theme development & adaptation
Page builders: Elementor, Divi, WP-Bakery, Site Origins, Gutenberg
Email marketing campaigns: MailChimp, Constant Contact
Video production & editing
Lithia Web & Creative
Senior Web Developer - March 2023 - Present
As a freelance WordPress developer at Lithia Web & Creative, I’ve had the opportunity to work on a wide variety of web projects, building websites from the ground up and collaborating closely with clients. My role spans from initial consultation to post-launch support, ensuring that each project not only meets the client’s needs but exceeds their expectations. I specialize in creating custom WordPress sites with a focus on SEO, mobile optimization, and user experience. Whether developing e-commerce platforms, blogs, or service-based websites, I work closely with clients to gather necessary assets and ensure clear communication throughout the project. My goal is always to deliver purposeful, intuitive designs that drive engagement and conversion, while providing ongoing support and detailed documentation for seamless handoffs. Lithia Web & Creative has allowed me to hone my skills in both design and technical problem-solving, making me a versatile and reliable partner for any digital project.
- WordPress development and customization
- Custom theme creation (PHP) and block themes
- Responsive web design and mobile optimization
- SEO strategy and implementation
- Page builders: Elementor, Divi, WP-Bakery, Site Origins, Gutenberg
- Client communication and collaboration
- Figma and Adobe XD for quick prototyping
- Project management and timely delivery
- Post-launch website support and troubleshooting
- Content creation: blogging, social media, email campaigns
- Email marketing tools: MailChimp, Constant Contact
- Video editing and production, YouTube management
- Documentation and video walkthroughs for site handoff
- Independent project management with distraction-free workspace
Lithia Webs Recent Projects
This site specializes in Geo-targeted SEO Content. Using Elementor’s deep global and dynamic capabilities to create Dynamic Menus that change the service menus by location, and global elements when possible to efficiently make content changes. This is an active client and more changes are planned, currently in development is the blog section.
This is a highly designed brochure site for a large architectural data provider. I worked with the design team creating parallax scrolling and animations and providing pixel-perfect matches to their Figma designs. This was one of my favorite projects due to the look and the opportunity to use some of my animation skills.
Another high-design brochure site. Adimab is a top biotech company that needed a new site, I was contracted by McDougall Interactive to develop this site. I worked hand in hand with the designers and project managers to create a website that we are all very proud of.
Growthline is a company that provides CRM and other software solutions to mainly manufacturing companies. Working with the owner Willian Pickett, we changed the design and content of his site from a non targeted broad CRM and SASS implementation provider to targeting his choice clientele, manufacturers. His tracking software now shows that 90% of the site visits he has a relevant to his industry and has been closing deals!
I was hired to reskin Sarah’s Shopify site. I designed the look and determined what should be on the homepage. After a few months, she came back and decided to move away from Shopify and create a woo commerce site, which will be launched in the fall of 2024. (we are in the final stages of QC as I write this)
Zenatta Consulting
Senior Web Developer - Nov 2021 to March 2023
At Zenatta the web team had two major functions, Primarily client work, second was the three sites used by the company. My day to day involved WordPress development, web design, ad design, and some video creation. Each client project had weekly client meeting ran by me to show progress, get clarification of complex needs, and pitch additional work.
Directory Of Marketing
Zenatta Consulting
[email protected]
1/23/24
I am writing to wholeheartedly recommend Billy Bates as a WordPress developer and designer for your company, I had the pleasure of working with Billy for 2 years, during which he was employed as a Senior Web Developer.
Billy’s contributions to our team and projects were invaluable. His technical skills are exceptional, with a deep understanding of web development technologies including HTML, CSS, and eCommerce Development. He consistently delivered high-quality work that not only met but often exceeded our expectations.
One of Billy’s most notable projects was [you choose the website project]. His innovative approach and attention to detail were instrumental in the project’s success. This project not only improved our web platform’s efficiency but also received positive feedback from our users for its user-friendly design and functionality.
Beyond his technical expertise, Billy’s interpersonal and leadership skills make him a standout team member. He was always willing to mentor junior developers and collaborate with other departments to ensure the success of our projects. His positive attitude and ability to stay calm under pressure were contagious and greatly appreciated by everyone on our team.
Billy’s dedication to staying abreast of the latest developments in web technology and his proactive approach to problem-solving were particularly impressive. He consistently demonstrated a commitment to excellence and a passion for his work that inspired those around him.
In conclusion, Billy would be a tremendous asset to any organization. His blend of technical prowess, creativity, and collaborative spirit sets him apart as a top-tier web developer. I have no doubt that he will contribute greatly to the continued success of [Recipient’s Company/Organization].
Please feel free to contact me if you need any more information or specific examples of Billy’s work and achievements.
Sincerely,
Wayne Martin
- Worked with the web team to deliver improvements for both the company website and clients
- Direct client engagement
- Ran client project status meetings
- Directed asset creation and design with clients
- Managed client expectations and goal setting throughout the engagement
- Implemented client requirements to WordPress development
- Worked with other designers and developers on the web team to execute client goals
- Ensured client success via training and walkthroughs
- Planned web products,
- Designed the white label podcast division product offerings
- Created marketing and video assets
See my video skills in... Action!
This was a cool project, another team was working on a video as sales tool for a new class on CRM development. I helped edit the final version, the previous version was well intended but not as good as it could be. I added the graphics, text, and edited the content from 7 min, to 1 min.
KWSM - a digital marketing company
WordPress Developer - March 2018 to Jan 2021
KWSM is a Digital Marketing Agency, I was the primary developer for three years until COVID. I would meet with clients and create plans for there site, I would work with the design and marketing teams to create great looking sites that where well thought out. This job taught me a lot about marketing and what is needed from a web developer, I would often have solutions to the marketing teams problems before the problems where obvious. I also ran the web maintenance department where I would backup and update over 80 sites a month.With the site maintenance gained a great deal of experience what can go wrong and how to fix it.
- Built full sites, landing pages, pop-ups, and emails for clients using page builders
- Fixed issues related to out of date themes, plugins, and php
- Analyzed existing sites and made recommendations to fix or rebuild them
- Ran maintenance services for 80 sites and put bids for new work for these sites
- Built sites from PSD files
- Assisted coworkers with technical issues
- Got 2nd place in a soup competition
Example Sites
Google for Accenture
Creative Developer - Nov 2016 - Sep 2017
I worked as a Creative Developer with the Sales Animation Team at Google for about a year. This was been a two part job. For the first several months we analyzed creative work. Then we moved into stage two, test our analysis in an operational stage.
The first part of the job my team and I broke the creative process down. Creating training material, workflow charts, and a comprehensive Standard. Operating Procedures manual. We did an outstanding job, receiving positive feedback from top level managers. They are currently putting this to use and hiring in India.
Then in Operations, we receive creative requests from Google’s Account Managers. Creating Gmail Ads, YouTube commercials, and YouTube Mastheads. Always meeting turnaround times, usually under 72 hours. My work has thrilled clients and lead to huge deals for the Account Managers.
Demo Reel
This is a collection from the work done for Google. It’s a mix of edited video and motion graphic work.
CAE Sound
Front End Developer, Designer, Video Production - Sep 2013 - Jan 2016
My efforts CAE Sound have doubled the traffic and sales of vintage electronic musical instruments. I have built and maintain a website that meets all the needs of CAE sounds needs, using HTML5 CSS3 and Bootstrap I created a wonderful site that works great for the user and the client loves it. With there massive parts catalogue and years of experience CAE sound is a leader in Pro Audio repair. I also provide Web management of the online store , including SEO, Google Adwords campaigning, RSS feeds to the Google Marketplace, Instagram and Facebook promotions, Plus photos of the products themselves.
Video Work for CAE
This is my favorite of a series of videos I did with Peter. This is a tutorial I created entirely on how to convert your single speed Leslie amp into a TWO speed Leslie, well part one at least.