Lithia Web and Creative

Branding Kit

Build Your Brand Basics Before the First Meeting

Use this intake to define voice, audience, and trust points. This helps turn your first meeting into an edit/review session instead of starting from a blank page.

  1. Fill out each step and save.
  2. After save, open the Results page to review, export, and email.

Branding Kit Intake Form

Fill this once, then refine it over time.

1
Basics
2
Goals
3
Audience
4
Personality
5
Visual
6
Assets
7
Last Page
Step 1: Contact + Business Basics
Start with the basics so the brand direction has real context.
Your Name *
Best Email *
Business Name
What does your business do?
Primary service
Location / service area
Other service area
Step 2: Goals + Trust
Define what this brand needs to do and what people should trust right away.
Short brand summary
Top trust points
Main business goal
Other business goal
Main call to action
Other call to action
Step 3: Ideal Client
Define who you want to attract and what matters most to them.
Ideal client age range
Typical business size
Other business size
Budget comfort level
Urgency level
What matters most to your clients?
Other client priority
Step 4: Brand Personality
Choose the tone and personality this brand should communicate.
Brand voice tone
Custom tone
Sounds like (examples)
Brand should feel like
Other brand feeling
Does not sound / feel like
Other tone to avoid
Step 5: Visual Direction
Use guided choices plus actual Crocoblock color pickers for your palette.
Preferred color direction
Primary brand color
Secondary brand color
Accent color
Heading font direction
Other heading font direction
Body font direction
Other body font direction
Visual style notes
Brands / websites you like
Brands / websites you do not like
Step 6: Existing Assets
Tell us what you already have so the branding process can move faster.
Upload current brand files / branding PDF
Maximum file size: 1 GB
Upload current logo or brand files
Maximum file size: 1 GB
Upload inspiration images or reference screenshots
Maximum file size: 1 GB
Step 7: Logo Needs
This section stays last and only expands into the deeper logo questions when needed.
What do you need for your logo?
Logo URL (if available)
Logo notes
Where the logo will be used most
Other logo usage context
Logo style direction
Other logo style direction
Logo symbol ideas
Other logo symbol idea
Symbols to avoid
Other symbols to avoid