Business Name

Use the public-facing business name exactly as customers should see it. This field can appear in the header, footer, SEO defaults, structured content, and calls to action.

Avoid using a legal entity name unless that is also the public brand. For example, use “Cascade Wellness” instead of “Cascade Wellness LLC” unless the legal suffix is part of the brand presentation.

Tagline and Short Description

The tagline should explain the business in one short phrase. The short description can be slightly longer and should clarify who the business helps and what kind of result it provides.

These fields are useful for homepage intros, footer summaries, meta descriptions, and intake documents.

Phone, Email, and Address

Contact fields should use the exact public information customers should use. Phone numbers should be formatted consistently. Email addresses should go to a monitored inbox. Address fields should be split cleanly so they can be reused in contact sections and structured data.

If the business serves a region instead of taking visitors at a public location, use the service area fields carefully.

Calls to Action

The primary call to action should describe the main next step, such as “Book a Consultation,” “Request an Estimate,” or “Schedule a Visit.” The CTA URL should point to the best conversion path.

Secondary CTAs can support softer actions such as viewing services, reading about the process, or asking a question.