Billy Bates
WordPress Developer
With over 9 years of experience, I specialize in creating high-quality websites that prioritize both design and functionality, backed by a strong background in development, SEO, and client collaboration.
Welcome, TechForcePros
Dear TechForcePros Hiring Team,
I’m excited to apply for the Digital Marketing and Web Optimization Specialist role. With over nine years of experience in WordPress development, SEO strategy, and results-focused digital marketing, I bring the skill set and drive needed to deliver measurable growth in traffic, conversions, and revenue.
My background includes building and optimizing custom WordPress websites that are fast, accessible, and designed for lead generation. I use Elementor and other modern page builders to bring campaigns to life, and I’m comfortable managing everything from theme development to plugin customization. I’ve implemented detailed tracking setups using Google Analytics and Tag Manager, giving marketing teams the data they need to refine strategies and report ROI.
On the SEO front, I’ve conducted technical audits, implemented structured HTML and metadata, and driven sustained keyword growth using tools like SEMrush, Ahrefs, and Search Console. I pair that with inbound and outbound marketing experience—including content strategy, LinkedIn campaigns, landing page optimization, and audience segmentation—to move qualified leads through the funnel and support sales teams.
I’ve led projects that connect UX, design, and marketing performance. Whether launching a new microsite or refining an email sequence, I’m always looking at results and opportunities for iteration. I’ve helped agencies and B2B service companies improve site performance, generate high-quality leads, and attribute real revenue to their marketing systems.
What drew me to TechForcePros is your blend of technical depth and client service focus. I’m confident I can step into this role and start driving results through smart strategy, clean execution, and close collaboration with your team.
Thank you for considering my application. I’ve included my resume and portfolio and would welcome the opportunity to talk more about how I can support your goals at TechForcePros.
Best regards,
Billy Bates
WordPress Tools
To achieve the goals of a marketing project there are a lot of tools that can be used, after years of experience i have worked with a few that I love, like Elemenetor and CrocoBlock.
Design & Page Builders
Elementor – global styling, deep templating, dynamic utm parameters, forms, global parts. exporting theme
Crocoblock (JetPlugins) – for deeper site needs, appointments & booking, custom post types, custom content types.
Divi – i have experience both editing and page building. and am comfortable making any edits
E-Commerce
Skilled in Woocommecre , both in primary set up and furthering possibilities through extensions
SEO & Analytics
Yoast SEO – Set up and content development , Schema set up
Rank Math – Set up and content development, Deep Schema set up,
Google Tracking – installing tracking codes, Goolge site kit.
On page content – Proper titling and schematic content set up
Professional Summary
I am an experienced web developer and designer with 9 years of success building and maintaining responsive, high-performing websites across a range of industries. Skilled in WordPress as well and skilled in HTML and CSS, WP-Core Gutenburg, Elementor Pro, and many page builder workflows. Known for delivering user-focused websites by collaborating with designers, content teams, and SEO specialists, and committed to improving user experience, streamlining workflows, and providing excellent client support from development through post-launch.
- WordPress development
- Theme implementation
- Plugin configuration
- Website performance optimization
- Responsive design
- WooCommerce
- Website backups & security
- Adobe Creative Suite, Figma, Sketch,
- Microsoft Office, Teams, Excel, Google Workspace
- Client training
Work Experience
As part of a large-scale project for the Department of Veterans Affairs, I supported the configuration and deployment of standardized WordPress sites using a minimal, accessibility-compliant theme. I contributed to user experience testing, helped configure installations for content editors, and identified development needs by auditing existing site content. This included planning interactive features such as forms and tools. My work helped ensure consistency and scalability across a nationwide network of government-managed websites.
Example Tasks
- Assisted in UX planning, theme configuration, and user testing for a nationwide VA web system
- Supported the deployment of a minimal, ADA-compliant WordPress theme across multiple sites
- Conducted content audits and identified development needs for forms, tools, and interactive elements
- Helped streamline onboarding for VA content editors through template-driven design
At Zenatta, I led the design, development, and launch of custom WordPress websites with a strong focus on responsive design, clean UX, and technical optimization. I worked collaboratively with internal teams including designers and SEO specialists to ensure each site met branding, functionality, and marketing requirements. I also handled client communications, troubleshooting, and project delivery from start to finish, consistently meeting deadlines and performance goals.
- Collaborated with the web team to improve both the company website and client sites
- Engaged directly with clients to understand their goals and needs
- Led client project status meetings
- Directed asset creation and design in collaboration with clients
- Managed client expectations and aligned goals throughout the engagement
- Translated client requirements into WordPress development tasks
- Worked closely with designers and developers to deliver on client objectives
- Delivered training and walkthroughs to ensure client success post-launch
- Designed product offerings for the white-label podcast division
- Created marketing materials and video assets
- Developed all sites using Elementor Pro
Letter of Recommendation
I am writing to wholeheartedly recommend Billy Bates as a WordPress developer and designer for your company, I had the pleasure of working with Billy for 2 years, during which he was employed as a Senior Web Developer. Billy’s contributions to our team and projects were invaluable. His technical skills are exceptional, with a deep understanding of web development technologies including HTML, CSS, and eCommerce Development. He consistently delivered high-quality work that not only met but often exceeded our expectations.
One of Billy’s most notable projects was trinitypllc.com. His innovative approach and attention to detail were instrumental in the project’s success. This project not only improved our web platform’s efficiency but also received positive feedback from our users for its user-friendly design and functionality.
Beyond his technical expertise, Billy’s interpersonal and leadership skills make him a standout team member. He was always willing to mentor junior developers and collaborate with other departments to ensure the success of our projects. His positive attitude and ability to stay calm under pressure were contagious and greatly appreciated by everyone on our team.
Billy’s dedication to staying abreast of the latest developments in web technology and his proactive approach to problem-solving were particularly impressive. He consistently demonstrated a commitment to excellence and a passion for his work that inspired those around him.
In conclusion, Billy would be a tremendous asset to any organization. His blend of technical prowess, creativity, and collaborative spirit sets him apart as a top-tier web developer. I have no doubt that he will contribute greatly to the continued success of your team.
Please feel free to contact me if you need any more information or specific examples of Billy’s work and achievements.
Sincerely,
Wayne Martin
I am currently working with KWSM on a website management project involving a multisite network with over 70 sites. During my time at KWSM, I developed and maintained over 80 WordPress websites for clients in a variety of industries. I optimized sites for mobile responsiveness and SEO, and ensured stability and usability through regular updates and performance monitoring. I also trained clients on using their websites effectively, provided ongoing support, and collaborated with internal teams to implement content and marketing strategies.
- Built full sites, landing pages, pop-ups, and emails for clients using page builders
- Fixed issues related to out of date themes, plugins, and php
- Analyzed existing sites and made recommendations to fix or rebuild them
- Ran maintenance services for 80 sites and put bids for new work for these sites
- Built sites from PSD files
- Sites built from all page builders
- Assisted coworkers with technical issues
- Recived 2nd place in a soup competition
Contract & Freelance Projects
This is a highly designed brochure site for a large architectural data provider. I worked with the design team creating parallax scrolling and animations and providing pixel-perfect matches to their Figma designs. This was one of my favorite projects due to the look and the opportunity to use some of my animation skills.
Built with
Elementor Pro
Crocoblock
Another high-design brochure site. Adimab is a top biotech company that needed a new site, I was contracted by McDougall Interactive to develop this site. I worked hand in hand with the designers and project managers to create a website that we are all very proud of.
Built with
Elementor Pro
Elememtor Templates
I was hired to reskin Sarah’s Shopify site. I designed the look and determined what should be on the homepage. After a few months, she came back and decided to move away from Shopify and create a woo-commerce site, which will be launched in the summer of 2025. (we are in the final stages of QC as I write this)
Built with
Elementor Pro
Elememtor Templates
Crocoblock
RankMath
Woocommerce
I am currently working on this multi-site network. These sites are provided by the parent company and offered to all of the chapters. Each site can be ready to launch in a few hours. I created intake forms that gather all the needed info, including board members, contact info, about page content, PDF downloads, Events (with ticket sales and payment gateways), and even meeting notes are included.
Built with
Elementor Pro
Advanced Custom Fields
Elememtor Templates
Built on WordPress using Gutenberg and WooCommerce, the design highlights the artwork through organized galleries and categorized shops, while the blog enriches the visitor experience with tutorials and personal insight. The result is an expressive and professional platform that celebrates the art and invites visitors to engage and purchase with ease.
Built with
Gutenburg
Woocommerce
The Ganesh Foundation’s website offers a moving portal into its spiritual mission—artfully interweaving divine transmission, healing practices, and living wisdom. Built on a WordPress framework (likely hosted via WPEngine), it delivers immersive content and calls to action—such as spiritual events and energy device offerings—within a clean, intuitive layout that underscores the site’s sacred focus.
Built with
Gutenburg
Jennie Englund’s website elegantly blends author branding with thoughtful storytelling. Built on a clean WordPress foundation, it features her debut novel Taylor Before and After, multimedia writing reflections, and a warm author bio that brings her experiences into focus. The site’s minimalist design centers content and voice, while also celebrating her literary awards and local impact.
Built with
Gutenburg